Free guide
Understanding what your land is really worth — and the options open to you, from a developer who has sat on both sides of a land deal.
What's inside
A short, practical read. No jargon, no hard sell — just a straight explanation to help you make an informed decision.
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Who it's for
If you own a field, a paddock, a large garden, a redundant building or a site with any development potential, and you've ever wondered what it might really be worth, this guide is for you. It's the explanation we'd give a landowner over a coffee: honest about the numbers, clear about the risks, and free of the jargon and the sales pitch you'll find elsewhere.
Most landowners sell land once in their lives. The people buying it do so for a living. The guide is our attempt to level that up, so that when an approach lands on your doormat, or when you decide to explore your options, you can tell a good deal from a poor one, and understand why land with planning permission is worth so much more than the same land without.
It's written by Phil Baily, who has spent more than two decades bringing schemes forward across London and the South East, buying land, securing planning and building homes. It reflects how the other side of the table actually thinks about your land, which is exactly the perspective most useful to you before you commit to anything.
Want to go further? These companion guides cover the same ground in more depth: what your land is worth with planning, selling land to a developer and how to sell land. Or, if you'd rather just talk, tell us about your site — every conversation is private and there's no obligation.
